How to Maximize the Sale Price of Your Commercial Property in the Raleigh-Durham Area
Thinking of Selling? Here’s How to Maximize the Sale Price of Your Commercial Property
If you're considering selling a commercial property in the Raleigh-Durham area, you’re in a prime position. The Triangle's growth, bolstered by tech, life sciences, and a thriving small business community, means demand is strong—but standing out in this competitive market still takes planning. To maximize the sale price of your commercial property, you'll need to go beyond simply listing it. Strategic improvements and positioning can directly impact your bottom line.
Here are proven ways to increase commercial property value before listing—whether you're selling an office building, retail space, or industrial property.
1. Start with Strategic Repairs and Maintenance
Before a buyer ever walks through the door, they’ll want to know your building has been well maintained. Start by evaluating:
HVAC systems – Is it functioning well and recently serviced?
Roof condition – Leaks and deferred maintenance are red flags.
Plumbing & electrical – Ensure everything is up to code and in good working order.
Parking lot and exterior – Cracks, potholes, or faded striping can turn off buyers.
A pre-sale inspection can help identify issues early. Addressing key repairs upfront helps avoid negotiations that chip away at your asking price.
2. Cosmetic Improvements That Pay Off
Aesthetic upgrades are often the quickest and most cost-effective way to prepare commercial property for sale. Focus on areas with the highest visual impact:
Fresh paint – Neutral, modern tones work best.
Updated lighting – LED fixtures improve energy efficiency and brighten interiors.
Landscaping – Clean up entrances, trim shrubs, and add pops of greenery.
Signage and branding – Replace outdated or faded signage with a clean, professional look.
In high-visibility locations like downtown Durham or near RTP, first impressions can make or break buyer interest.
3. Boost Curb Appeal and Common Areas
If your property includes shared spaces, these should shine. Whether it's a retail plaza or multi-tenant office, common areas should be inviting and clean.
Consider:
New flooring in lobbies or hallways
Modern furniture in waiting areas
Updated restrooms with touchless fixtures
Small investments here can significantly increase perceived commercial property value.
4. Evaluate Your Tenant Strategy
If your property is leased, your tenant mix and lease terms are part of the sale. Buyers will assess the income stream as closely as the physical building. To maximize value:
Secure long-term leases with reputable tenants
Avoid lease expirations within 6–12 months of sale
Adjust rents to market rate where possible
Clean up delinquencies and show a strong payment history
If your property is vacant, consider short-term leases or white-boxing the space to attract a broader pool of buyers.
5. Highlight Value-Add Potential
In the Triangle’s fast-growing market, many buyers are looking for upside. If your property has expansion possibilities, zoning flexibility, or room for rent growth, highlight it:
Can the property be repositioned for medical or flex use?
Are there underutilized areas like rooftop space or unfinished interiors?
Would subdividing the space unlock higher rents?
An experienced commercial real estate agent can help identify and market these value-add angles effectively.
6. Partner with a Local Commercial Expert
Selling commercial real estate is complex—but you don’t have to do it alone. A local agent who knows the Raleigh-Durham market can price your property right, market it aggressively, and connect you with serious buyers.
At Borden RE, we specialize in helping owners prepare commercial property for sale and negotiate top-dollar outcomes across Wake, Durham, and Orange Counties.
Ready to Sell Smarter?
Contact us today for a no-obligation property valuation and strategy session. Let’s position your asset to sell fast—and for the highest price possible.